About Blueprint Bookkeeping

Blueprint Bookkeeping is the bookkeeping and accounting practice of Coach Christina Conover-Merrill, an experienced accountant with more than 30 years in public accounting. The practice helps business owners across the United States build a clear, reliable financial foundation through three core services: hands-on bookkeeping coaching, done-for-you bookkeeping, and forward-looking tax planning support.

Blueprint Bookkeeping is built for business owners at every stage — the newly self-employed still learning to categorize a transaction, the growing contractor who can no longer keep up with the books on evenings and weekends, and the established entrepreneur who wants proactive tax strategy rather than a backward-looking review once a year. Whether you want to learn to manage your own numbers or hand the books off entirely, Christina meets you where you are.

What sets the practice apart is a forward-looking, human approach. Instead of relying on AI shortcuts or only reviewing what already happened, Christina watches your numbers year-round, flags opportunities before tax season arrives, and catches issues at inception rather than cleaning up disasters later. Based in San Antonio, Texas, she works with clients nationwide and remotely.

Coach Christina Conover-Merrill is the experienced accountant behind the blueprint. She began her career coaching business owners one-on-one — teaching them to reconcile accounts, categorize transactions, and actually read their financials — and built Blueprint Bookkeeping from that coaching foundation. Her mission is simple: help every business owner understand their numbers and build something that lasts.